Word-of-mouth is the core of tourism marketing. Remarkable tourism product and experiences drive word-of-mouth. No amount of advertising can build credible awareness or brand like word-of-mouth.

While in Riga for the ETC eBusiness academy, I came across a few great examples of remarkable experiences that I’ve told to at least 50 people. Plus the people in my social networks have seen videos and photos. Many of these people asked follow-up questions. What are the people like? Is it expensive? Where is it?

I had dinner in 4 or 5 restaurants while I was there. They were all good. But I don’t remember their names. Except one: Hospitalis, a soviet style hospital themed restaurant. The video I took of my Austrian friend Martin below will explain why.

My new friend Maija from Riga invited me and Martin to “go flying”. No idea what she was talking about but how can you say no to that? About 20 minutes outside Riga was the Aerodium. Hovering 10 meters over a huge ventilator was one of the coolest things I’ve ever done. I would fly back the 12 hours just to do that again.

I’ve talked to people. I’ve posted photos and videos on Facebook, Flickr and YouTube. I am the media and the message for Latvia Tourism. I wonder how many of the people I’ve connected with have  heard of Riga before? And I wonder how many have Googled either Riga, Latvia, Hospitalis of Aerodrome. Will you?