Wilhelmus » micro interaction http://www.wilhelmus.ca William Bakker is director of eMarketing at Tourism British Columbia. These are my personal thoughts. Fri, 30 Jul 2010 01:10:36 +0000 en hourly 1 http://wordpress.org/?v=3.0 Micro Interactions + Direct Engagement http://www.wilhelmus.ca/2008/05/micro-interactions-direct-engagement.html http://www.wilhelmus.ca/2008/05/micro-interactions-direct-engagement.html#comments Sat, 17 May 2008 00:05:26 +0000 wilhelmus http://beta.wilhelmus.ca/2008/05/micro-interactions-direct-engagement/

Brilliant presentation from David Armano’s Logic+Emotion blog. His concepts of Micro Interactions is extremely appropriate for travel. Through research and observation I’ve learned over the last years that a travel decision is often a result of these small and unexpected interactions. The impact of one or more micro interaction can lead to a travel decision. This can be as simple as a blog entry, a picture on Flickr, or a comment on Twitter.
Seth Godin says: “Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.”

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