Wilhelmus » ad contrarian http://www.wilhelmus.ca William Bakker is Chief Strategist at Think! Social Media. These are my personal thoughts. Wed, 01 Feb 2012 10:40:14 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Does your tourism business or destination have a schizobrand? http://www.wilhelmus.ca/2008/12/does-your-tourism-business-or-destination-have-a-schizobrand.html http://www.wilhelmus.ca/2008/12/does-your-tourism-business-or-destination-have-a-schizobrand.html#comments Mon, 22 Dec 2008 07:34:03 +0000 wilhelmus http://beta.wilhelmus.ca/2008/12/does-your-tourism-business-or-destination-have-a-schizobrand/
I know two companies named “Taco Bell.”
One is on television. It is clean, cheerful, and makes nice looking food.
One is in my neighborhood. It is dirty, disgusting, and I would never consider visiting it.

That was from Bob Hoffman’s brilliant “the ad contrarian” blog.
Does your tourism business or destination reflect your brand message Or do you have a schizobrand as well?

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