Wilhelmus » ad contrarian http://www.wilhelmus.ca William Bakker is director of eMarketing at Tourism British Columbia. These are my personal thoughts. Fri, 30 Jul 2010 01:10:36 +0000 en hourly 1 http://wordpress.org/?v=3.0 Does your tourism business or destination have a schizobrand? http://www.wilhelmus.ca/2008/12/does-your-tourism-business-or-destination-have-a-schizobrand.html http://www.wilhelmus.ca/2008/12/does-your-tourism-business-or-destination-have-a-schizobrand.html#comments Mon, 22 Dec 2008 07:34:03 +0000 wilhelmus http://beta.wilhelmus.ca/2008/12/does-your-tourism-business-or-destination-have-a-schizobrand/

I know two companies named “Taco Bell.”
One is on television. It is clean, cheerful, and makes nice looking food.
One is in my neighborhood. It is dirty, disgusting, and I would never consider visiting it.

That was from Bob Hoffman’s brilliant “the ad contrarian” blog.
Does your tourism business or destination reflect your brand message Or do you have a schizobrand as well?

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