What do travellers talk about after they’ve experienced your tourism business or destination?

In Vancouver, we have many hot-dog vendors. They’re all the same. Some have more condiments than others. That’s pretty much the only difference.

Then this new hot-dog vendor called Japadog popped up. Right in front of our office. Every day, when I leave for lunch, there’s a line-up. The vendor across the street has nobody waiting.

Why? What’s the difference?

Japadog does hot-dogs different. Their menu includes hot-dogs with seaweed, soy, edamame, bonito flakes, fried cabbage and other Japanese goodness.

Everybody’s talking about Japadog. People take pictures and post them on Flickr and Facebook. People talk about it on Twitter. Brag about it on blogs.

What will people talk about when they’ve experienced your business of destination? When an experience is mediocre, there’s nothing to talk about. But with a little creativity, you can give people a reason to talk, tweet and post, giving others a reason to visit.