Comments on: Marketing your small tourism business in the 21th century: #3 Monitor and Respect Tripadvisor http://www.wilhelmus.ca/2008/03/marketing-your-small-tourism-business-in-the-21th-century-3-monitor-and-respect-tripadvisor.html William Bakker is director of eMarketing at Tourism British Columbia. These are my personal thoughts. Thu, 19 Aug 2010 15:09:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Wilhelmus http://www.wilhelmus.ca/2008/03/marketing-your-small-tourism-business-in-the-21th-century-3-monitor-and-respect-tripadvisor.html/comment-page-1#comment-187 Wilhelmus Thu, 03 Apr 2008 07:40:12 +0000 http://beta.wilhelmus.ca/2008/03/marketing-your-small-tourism-business-in-the-21th-century-3-monitor-and-respect-tripadvisor/#comment-187 <strong>Marketing your small tourism business in the 21th century: #4 Encourage Your Customer to Share their Experiences</strong> As I mentioned before, word-of-mouth has always been the best marketing vehicle in travel. But unlike mass media, it has been invisible. Not anymore. People are now sharing en-mass on message boards, blogs, review sites and social networks. So this... Marketing your small tourism business in the 21th century: #4 Encourage Your Customer to Share their Experiences

As I mentioned before, word-of-mouth has always been the best marketing vehicle in travel. But unlike mass media, it has been invisible. Not anymore. People are now sharing en-mass on message boards, blogs, review sites and social networks. So this…

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