http://www.wilhelmus.ca/2008/01/my-favourite-ted-presentations.html William Bakker is Chief Strategist at Think! Social Media. These are my personal thoughts. Wed, 08 Feb 2012 09:20:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.wilhelmus.ca/2008/01/my-favourite-ted-presentations.html/comment-page-1#comment-163 Wilhelmus Wed, 16 Jan 2008 21:44:16 +0000 http://beta.wilhelmus.ca/2008/01/my-favourite-ted-presentations/#comment-163 See the link in my previous post. There's a link to another blog entry with links to every episode. I agree with the choice assessment. I think that works when it comes to a product level like a hotel. But how does it work when it's not bottles of water or jars of jam, but the choice between hiking trails, kayaking tours, museums, etc. Can an overwhelming choice of tourism experiences in a destination pose the threat that a consumer won't visit the destination at all. Disneyland is a lot easier to plan than, say, Paris. See the link in my previous post. There’s a link to another blog entry with links to every episode.
I agree with the choice assessment. I think that works when it comes to a product level like a hotel. But how does it work when it’s not bottles of water or jars of jam, but the choice between hiking trails, kayaking tours, museums, etc.
Can an overwhelming choice of tourism experiences in a destination pose the threat that a consumer won’t visit the destination at all. Disneyland is a lot easier to plan than, say, Paris.

]]> http://www.wilhelmus.ca/2008/01/my-favourite-ted-presentations.html/comment-page-1#comment-460 Wilhelmus Wed, 16 Jan 2008 21:44:00 +0000 http://beta.wilhelmus.ca/2008/01/my-favourite-ted-presentations/#comment-460 See the link in my previous post. There's a link to another blog entry with links to every episode. I agree with the choice assessment. I think that works when it comes to a product level like a hotel. But how does it work when it's not bottles of water or jars of jam, but the choice between hiking trails, kayaking tours, museums, etc. Can an overwhelming choice of tourism experiences in a destination pose the threat that a consumer won't visit the destination at all. Disneyland is a lot easier to plan than, say, Paris. See the link in my previous post. There’s a link to another blog entry with links to every episode.
I agree with the choice assessment. I think that works when it comes to a product level like a hotel. But how does it work when it’s not bottles of water or jars of jam, but the choice between hiking trails, kayaking tours, museums, etc.
Can an overwhelming choice of tourism experiences in a destination pose the threat that a consumer won’t visit the destination at all. Disneyland is a lot easier to plan than, say, Paris.

]]> http://www.wilhelmus.ca/2008/01/my-favourite-ted-presentations.html/comment-page-1#comment-162 Hawaii SEO Wed, 16 Jan 2008 19:17:36 +0000 http://beta.wilhelmus.ca/2008/01/my-favourite-ted-presentations/#comment-162 No... Can you post a link? The Paradox of choice relates to travel quite a bit (IMO) There are so many choices that some people prefer to go with only a few trusted brands and others prefer packaged options. Here is a good article along the same line of thinking about the “Decoy” option. <a href="http://www.washingtonpost.com/wp-dyn/content/article/2007/04/01/AR2007040100973.html" rel="nofollow">http://www.washingtonpost.com/wp-dyn/content/article/2007/04/01/AR2007040100973.html</a> This where you give people 3 choices. Option 1 & 3 are designed to get the consumer to choose Option 2. For example: You have two options: Buy the $10 bottle of wine or the $20 bottle. (Odds are about 50/50) You have three options: Buy the $10 bottle of wine, the $20 bottle or the $75 bottle. (Odds in this situation are that you will now choose the $20 bottle and be happy that you made the right choice) Travel purchases can be influenced in a similar way where the choices can be limited to a few options or packages and those options are built or priced to funnel people to the middle option. No… Can you post a link?
The Paradox of choice relates to travel quite a bit (IMO) There are so many choices that some people prefer to go with only a few trusted brands and others prefer packaged options.
Here is a good article along the same line of thinking about the “Decoy” option. http://www.washingtonpost.com/wp-dyn/content/article/2007/04/01/AR2007040100973.html
This where you give people 3 choices. Option 1 & 3 are designed to get the consumer to choose Option 2.
For example:
You have two options: Buy the $10 bottle of wine or the $20 bottle. (Odds are about 50/50)
You have three options: Buy the $10 bottle of wine, the $20 bottle or the $75 bottle. (Odds in this situation are that you will now choose the $20 bottle and be happy that you made the right choice)
Travel purchases can be influenced in a similar way where the choices can be limited to a few options or packages and those options are built or priced to funnel people to the middle option.

]]> http://www.wilhelmus.ca/2008/01/my-favourite-ted-presentations.html/comment-page-1#comment-459 Hawaii SEO Wed, 16 Jan 2008 19:17:00 +0000 http://beta.wilhelmus.ca/2008/01/my-favourite-ted-presentations/#comment-459 No... Can you post a link? The Paradox of choice relates to travel quite a bit (IMO) There are so many choices that some people prefer to go with only a few trusted brands and others prefer packaged options. Here is a good article along the same line of thinking about the “Decoy” option. <a href="http://www.washingtonpost.com/wp-dyn/content/article/2007/04/01/AR2007040100973.html" rel="nofollow">http://www.washingtonpost.com/wp-dyn/content/article/2007/04/01/AR2007040100973.html</a> This where you give people 3 choices. Option 1 & 3 are designed to get the consumer to choose Option 2. For example: You have two options: Buy the $10 bottle of wine or the $20 bottle. (Odds are about 50/50) You have three options: Buy the $10 bottle of wine, the $20 bottle or the $75 bottle. (Odds in this situation are that you will now choose the $20 bottle and be happy that you made the right choice) Travel purchases can be influenced in a similar way where the choices can be limited to a few options or packages and those options are built or priced to funnel people to the middle option. No… Can you post a link?
The Paradox of choice relates to travel quite a bit (IMO) There are so many choices that some people prefer to go with only a few trusted brands and others prefer packaged options.
Here is a good article along the same line of thinking about the “Decoy” option. http://www.washingtonpost.com/wp-dyn/content/article/2007/04/01/AR2007040100973.html
This where you give people 3 choices. Option 1 & 3 are designed to get the consumer to choose Option 2.
For example:
You have two options: Buy the $10 bottle of wine or the $20 bottle. (Odds are about 50/50)
You have three options: Buy the $10 bottle of wine, the $20 bottle or the $75 bottle. (Odds in this situation are that you will now choose the $20 bottle and be happy that you made the right choice)
Travel purchases can be influenced in a similar way where the choices can be limited to a few options or packages and those options are built or priced to funnel people to the middle option.

]]> http://www.wilhelmus.ca/2008/01/my-favourite-ted-presentations.html/comment-page-1#comment-161 Wilhelmus Wed, 16 Jan 2008 08:30:28 +0000 http://beta.wilhelmus.ca/2008/01/my-favourite-ted-presentations/#comment-161 Thanks David. Good choices. Seth is brilliant and I still haven't read the paradox of choice altough I'm fascinated by it and how it relates to long tail marketing. I wasn't familiar with these PBS documentaries and they're awesome. Have you seen <a href="http://www.wilhelmus.ca/2007/07/week_in_links.html" rel="nofollow">The Century of Self</a>? Thanks David. Good choices. Seth is brilliant and I still haven’t read the paradox of choice altough I’m fascinated by it and how it relates to long tail marketing.
I wasn’t familiar with these PBS documentaries and they’re awesome. Have you seen The Century of Self?

]]> http://www.wilhelmus.ca/2008/01/my-favourite-ted-presentations.html/comment-page-1#comment-458 Wilhelmus Wed, 16 Jan 2008 08:30:00 +0000 http://beta.wilhelmus.ca/2008/01/my-favourite-ted-presentations/#comment-458 Thanks David. Good choices. Seth is brilliant and I still haven't read the paradox of choice altough I'm fascinated by it and how it relates to long tail marketing. I wasn't familiar with these PBS documentaries and they're awesome. Have you seen <a href="http://www.wilhelmus.ca/2007/07/week_in_links.html" rel="nofollow">The Century of Self</a>? Thanks David. Good choices. Seth is brilliant and I still haven’t read the paradox of choice altough I’m fascinated by it and how it relates to long tail marketing.
I wasn’t familiar with these PBS documentaries and they’re awesome. Have you seen The Century of Self?

]]> http://www.wilhelmus.ca/2008/01/my-favourite-ted-presentations.html/comment-page-1#comment-160 Hawaii SEO Wed, 16 Jan 2008 05:08:31 +0000 http://beta.wilhelmus.ca/2008/01/my-favourite-ted-presentations/#comment-160 Barry Schwartz: The paradox of choice. <a href="http://www.ted.com/index.php/talks/view/id/93" rel="nofollow">http://www.ted.com/index.php/talks/view/id/93</a> Seth Godin: Sliced bread and other marketing delights <a href="http://www.ted.com/talks/view/id/28" rel="nofollow">http://www.ted.com/talks/view/id/28</a> PBS: The Persuaders: <a href="http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/" rel="nofollow">http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/</a> PBS - The Merchants of Cool: <a href="http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/" rel="nofollow">http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/</a> Barry Schwartz: The paradox of choice.
http://www.ted.com/index.php/talks/view/id/93
Seth Godin: Sliced bread and other marketing delights
http://www.ted.com/talks/view/id/28
PBS: The Persuaders:
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/
PBS – The Merchants of Cool:
http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/

]]> http://www.wilhelmus.ca/2008/01/my-favourite-ted-presentations.html/comment-page-1#comment-457 Hawaii SEO Wed, 16 Jan 2008 05:08:00 +0000 http://beta.wilhelmus.ca/2008/01/my-favourite-ted-presentations/#comment-457 Barry Schwartz: The paradox of choice. <a href="http://www.ted.com/index.php/talks/view/id/93" rel="nofollow">http://www.ted.com/index.php/talks/view/id/93</a> Seth Godin: Sliced bread and other marketing delights <a href="http://www.ted.com/talks/view/id/28" rel="nofollow">http://www.ted.com/talks/view/id/28</a> PBS: The Persuaders: <a href="http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/" rel="nofollow">http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/</a> PBS - The Merchants of Cool: <a href="http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/" rel="nofollow">http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/</a> Barry Schwartz: The paradox of choice.
http://www.ted.com/index.php/talks/view/id/93
Seth Godin: Sliced bread and other marketing delights
http://www.ted.com/talks/view/id/28
PBS: The Persuaders:
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/
PBS – The Merchants of Cool:
http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/

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